Globalization and Performance Enhancement in Public Enterprises in Nigeria

Abstract

This study focused on globalization and performance enhancement in public enterprises: the researcher utilized the National Broadcasting Commission as the focal point. The research design adopted for this study was descriptive survey design and questionnaire served as the research instrument. Data collected were analyzed using mean statistics, and the hypotheses tested using Pearson correlation (at 0.05 level of significance) with the help of SPSS 21.0 and Microsoft Excel software. This study revealed that economic benefit of globalization significantly relate with broadcasting coverage, there is significant relationship between economic benefit of globalization and organizational image, Social benefits of globalization significantly relates with broadcasting coverage and there is significant relationship between social benefits of globalization and organizational image. The study concludes that the achievement of improved performance of national broadcasting commission depends on effective implementation of globalization. Based on the findings, the study recommends the government and NBC should effectively work together to improve economic and social benefits of globalization. Also, the NBC and other regulatory bodies should be up and doing in checking foreign influence on the local media.