INFLUENCE OF INSPIRATION 92.3FM’S ENTREPRENUERIAL PROGRAMMES ON YOUTH EMPOWERMENT IN ETI-OSA LOCAL GOVERNMENT AREA, LAGOS STATE

Abstract

Entrepreneurship is certainly one way of curbing the high rate of unemployment in any given country. Youth participation in growing a nation’s economy cannot also be over-emphasised. Radio with its ubiquitous nature, expectedly is used for transmitting developmental messages to all and sundry. Therefore, this research sought to assess the influence of Inspiration 92.3FM’s entrepreneurial programmes on youth empowerment in Eti-Osa Local Government Area, Lagos state.  It aimed at finding out if the selected youths carry out entrepreneurial activities as a result of listening to the entrepreneurial programmes on Inspiration 92.3FM. The study further examined the awareness level of youths, youths’ level of exposure to the entrepreneurial programmes, youths’ level of motivation and involvement in entrepreneurial activities as a result of listening to the entrepreneurial programmes on Inspiration 92.3 FM. The uses and gratification and social learning theories were used to clarify concepts. Survey research design, using purposive sampling technique was adopted.  The sample of 250 respondents was purposively drawn from Iru Victoria Island - a Local Council Development Area (LCDA) in Eti-Osa LGA. Findings revealed that entrepreneurial programmes on Inspiration 92.3FM have an influence over a substantial number of respondents who presently engage in entrepreneurial activities. Results further showed that the use of role models to anchor or co-anchor the entrepreneurial programmes on Inspiration 92.3FM have motivated respondents to engage in entrepreneurial activities. It was therefore recommended that the programme producers conduct frequent audience survey to know what will motivate youths to listen to the radio entrepreneurial programmes regularly.