Perceptions of Circulation and Spatial Layout Efficiency in Ikeja City Mall: A Survey of User Experience and Satisfaction

Abstract

This study investigates user perceptions of circulation and spatial layout efficiency at Ikeja City Mall (ICM), one of Lagos’ most prominent shopping and entertainment centers. With an emphasis on understanding how these factors influence user satisfaction, a survey was conducted with 100 randomly selected individuals who visited the mall on various days, including during festive seasons. The study adopts a quantitative research design, utilizing structured questionnaires to gather data on key elements such as circulation efficiency, spatial layout, and overall user satisfaction. The findings reveal that 74% of respondents expressed satisfaction with ICM’s circulation efficiency, citing wide corridors, clear signage, and the strategic placement of amenities as contributing factors. However, 26% of visitors noted difficulties in navigating congested areas, particularly during peak periods. In terms of spatial layout, 70% of respondents were satisfied with the organization of the mall, appreciating the separation of retail, leisure, and service areas. Nonetheless, 30% of respondents reported congestion in specific zones, especially near the food court and cinema. Overall, 78% of respondents were satisfied with their experience at ICM, although visitors during festive seasons expressed lower satisfaction levels due to overcrowding. The study concludes that while ICM is generally well-planned, there is room for improvement, particularly in managing crowd flow during busy periods. Recommendations include enhancing the wayfinding system, spatially reconfiguring high-traffic areas, and implementing temporary crowd management strategies during festive seasons. These measures could further improve circulation and spatial layout efficiency, ensuring a more seamless user experience.