EFFECT OF INTENSIVE STRATEGIES ON ORGANIZATIONAL PERFORMANCE: CASE OF THE INSTITUTE OF AGRICULTURAL RESEARCH AND TRAINING (IAR&T) OAU

Kehinde Adekanmbi; Fagbemi Oluwadamilare Stephen

EFFECT OF INTENSIVE STRATEGIES ON ORGANIZATIONAL PERFORMANCE

CASE OF THE INSTITUTE OF AGRICULTURAL RESEARCH AND TRAINING (IAR&T) OAU

Authors

Kehinde Adekanmbi Department Of Business Administration, Ajayi Crowther University, Oyo State, Nigeria. Author
Fagbemi Oluwadamilare Stephen Department Of Business Administration, Ajayi Crowther University, Oyo State, Nigeria. Author

Abstract

This research investigates how intensive strategies, focusing on market penetration, product development, and market development, affect organizational performance at the Institute of Agricultural Research and Training (IAR&T), OAU. Through a sample of 282 respondents, data was collected via questionnaires and secondary sources. Validity and reliability were ensured through pilot testing and a high Cronbach alpha coefficient. Findings show a significant positive impact of intensive strategies on IAR&T's performance, emphasizing the importance of strategic initiatives for organizational performance.

Keywords:

Intensive Strategies, Organizational Performance, Effect, Investigation, Institute, Agricultural Research, Training

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Published

2024-05-31

Issue

VOL. 4 2024

Section

Articles

License

This work is licensed under a Creative Commons Attribution 4.0 International License.

How to Cite

Kehinde Adekanmbi, & Fagbemi Oluwadamilare Stephen. (2024). EFFECT OF INTENSIVE STRATEGIES ON ORGANIZATIONAL PERFORMANCE: CASE OF THE INSTITUTE OF AGRICULTURAL RESEARCH AND TRAINING (IAR&T) OAU. Journal of Business Development and Management Research, 4(7). https://africanscholarpub.com/ajbdmr/article/view/185