AJILORE KOLADE; OGUCHI AJAEGBU; SHARON NKANIM UGBO. Bridging the Gap: A Conceptual Review of Big Data Analytics Knowledge by Brand Communication Campaign Managers in Nigeria. Journal of Arts and Sociological Research, Nigeria, v. 6, n. 6, 2024. Disponível em: https://africanscholarpub.com/ajasr/article/view/409.. Acesso em: 11 nov. 2025.