Fostering Sustainability Practices in Agribusiness through Technological Innovation: The Role of Incremental Innovation and Innovative Culture

Oluwakemi O. Onayemi; Adindu S. Chukwudere; Nancy I. Tongo; Daniel E. Ufua; Joseph A. Dada

doi:10.70382/ajaias.v12i2.094

Authors

Oluwakemi O. Onayemi, PhD Business, Entrepreneurship and Innovation Cluster, Covenant University, Ota, Ogun State, Nigeria Author
Adindu S. Chukwudere Department of Business Management, College of Management and Social Sciences, Covenant University, Ota, Ogun State, Nigeria Author
Nancy I. Tongo, PhD Department of Business Administration, Bells University of Technology, Ota, Ogun State, Nigeria Author
Daniel E. Ufua, PhD Department of Business Management, College of Management and Social Sciences, Covenant University, Ota, Ogun State, Nigeria Author
Joseph A. Dada, PhD Department of Business Administration, Faculty of Social and Management Sciences, Anchor University, Ayobo, Lagos State, Nigeria. 5Entrepreneurship and Skills Development Centre, University of Lagos, Akoka, Lagos State, Nigeria Author

Abstract

This study explores how incremental innovations, small but consistent improvements in processes, practices, and technologies, together with an innovative culture, can foster sustainable outcomes in agribusiness. Focusing on agribusinesses in South-West, Nigeria, the study adopts a quantitative approach. According to Krejcie and Morgan (1970), a sample size of 384 farmers was chosen for the study out of the 81,728 farmers in the chosen states. Out of 384 copies of questionnaires administered, 332 were validly returned, indicating that 86.46% of respondents were reached through the use of stratified random sampling techniques. The findings suggest that when agribusinesses embrace an environment that encourages creativity, knowledge sharing, and adaptability, incremental innovations can translate into meaningful gains in productivity, environmental stewardship, and social well-being. The study highlights that sustainability in agribusiness is not solely-dependent on disruptive breakthroughs but equally on cultivating a culture that values continuous improvement. These insights provide useful guidance for agribusiness leaders, policymakers, and development partners who aim to build resilient and sustainable agricultural systems in emerging economies.